As part of a sensitive artistic collaboration with Visit Monaco, under the auspices of the Tourism and Convention Authority, the house of Narmino had the honor of participating in an exceptional visual project. A love story whispered through the streets of the Principality, staged in a short film entitled “I never knew how to say I loved her”.
Through this moving story, filmed in some of the most iconic locations in Monaco – Casino Square, the Larvotto district, Monaco-Ville, and the rooftop of the Fairmont Monte Carlo – flowers became a language. Each bouquet imagined by our artisan florists was designed as a silent chapter, an emotion captured in its colors, textures, and style.
From romantic pastel-toned arrangements, to bolder and more graphic creations, and the delicate simplicity of a white bouquet: each carried a message, each responded to that universal need to express the unspeakable – to say “I love you” without words.
This delicate film, the result of a beautiful collaboration between the Visit Monaco teams and the talents of Narmino, is also a tribute to the timeless beauty of the Principality, to its light, its elegance, and its power to stir deep emotions.
Monaco, the stage for a quiet love.
Flowers, the words that were missing.
Discover the behind-the-scenes of this poetic project on our Instagram page @narmino.monaco, as well as on Visit Monaco’s official account.
